How To Promote Personal Training – Fitness Marketing [VIDEO]

How to promote personal training

How To Promote Personal Training – Fitness Marketing [VIDEO]


Hey guys and girls, Joshua here from SmarterPT the fitness business agency. We help trainers worldwide connect the dots in their fitness business to get more clients, more sessions, income and more importantly long term success.

We get it all the time on Facebook and our emails daily from trainers who want to know how to promote personal training.

People want to know the Marketing Secrets, If there is some special Hack or easy tricks that can help explode their business without working harder

So today for free, this is my video to you guys and girl I want to help you understand what is needed for How to promote personal training.

So what are the pain points, why do you need to know “how to promote PT.”

Is it;

  • – you want more clients
  • – maybe you need more clients since you want more income and success in your business
  • – Is it that you feel like you are running the same race, getting clients and losing clients
  • – clients are not flocking to your personal training offers
  • – Or maybe you brand new to PT within your first year of training and want to be successful and make PT a viable career.

No matter the reason, this video is going to help.

Now, you might have heard these, you might be doing it, but after coaching trainers for many years, I know only a small percentage of trainers actually do it 100%. So watch this, don’t skip and just action it.

These aren’t hacks, secrets or anything like that. These are real strategies that real trainers that we coach, for what is working for them and is ensuring they have 6 figure business and multiple 6 figures businesses.

I believe especially PT business we need to be setting up a solid foundation so that you can build a successful business. Many trainers jump into PT without building this foundation stuff which often means they are always up, then down, struggling and stuck. Which I know you don’t want to be.

So let’s get into this;

The first thing we need to establish is clients and leads, and where they need to be coming from

Now I’ve even seen many coaches and gurus of the fitness world get this wrong.

We have online and offline leads.

I know trainers want to know how to promote personal training or their fitness business, they are always thinking Facebook, Google, Instagram (because this is promotion, there are ads, and the idea is to get likes, shares, comments, tags and retarget which will hopefully turn into a conversation or someone saying (I NEED PT, help me).

But using online promotion 100% for your offline business, which is your 1on1 training is only going to produce a small percentage of actually usable leads, compared to the offline strategies we recommend.

This is why I said that most gurus get this wrong. Even most PT coaches say 80% of marketing need to be online, But that is wrong.

So while social media is important, the biggest way that you can promote your personal training is being in the gym.

You are already spending a huge budget of your income on rent, some trainers are paying $350 a week in just rent. If I told you to spend that $350 a week on Facebook ads, you would think I was crazy.

So use that rental budget to good use and be the face of personal training at the gym.

We get trainers who say they are there all the time in the gym, they are there 9am-5pm every day but guess what every one of your potential clients are at work. So while you might be at the gym, be at the gym at the right time.

No one is going to know you are a trainer or want to be your client if they don’t know you are the PT there.

So know when the gym is the busiest, ensure that you can schedule sessions initially around peak time, but allow for spaces between sessions so prospects can approach you, and you can approach prospects.

Remember if someone is at the gym, they have signed up to the gym, they are committed to improving something within their health a fitness so be the one to help them get greater results.

Now being at the gym at the right times is just one part of the formula. You need to be there at the right time, but also you need to be seen.

Don’t be the trainer that is always out for lunch or coffee, don’t be that trainer who is hiding in the office, or that trainer watching TV and movies on their iPads. Don’t chillout, be productive and Work for it.

You’re going to get more leads from your gym members that see you, they see your style of training, they see you at the gym and the type of results you are getting with clients.

  • So be at the gym,
    at the right times
    and be seen!

The next is friendship and trust;

Potential prospects are going to reach out for your help if you are there, in the gym and more importantly, they know who you are.

It doesn’t matter how much more shredded, or skinny the other trainers are, if you are there, and they are not, you have built that relationship they are going to be more inclined to take you up on your offers than someone who isn’t there.

So make it a mission, to say Hi to everyone, ask if they need any help, learn their name, and develop a connection and learn something about them.

Now Another big YES, to how to promote PT, is to promote your Personal Training in the club.

Now you can promote your services on the clubs website or Facebook page, but we have found that branding is always an issue with the bigger gyms, so for all intention purposes promote yourself, you as a person over your business brand. Create videos that your club can upload, the information they can use.

The beauty is anyone who comments, likes, shares or tags, you can jump in there add them as a friend and then add to a private group.

Now, this is online in the club promotion.

But let’s focus on offline, Promote your offer if you are allowed, and many gyms will allow this provided that it’s not everywhere.

Don’t have an A4 picture of your face and qualification, this isnt an offer and most don’t care they you are TRX qualified. Have a professional looking A3 flyer about 1-3 offers. Catchy flyer with your contact details about maybe a 12-week weightloss challenge, with 5-10 hot inclusions.

Because you can’t be there 24/7, to promote you business, so something that direct links prospects to you offer is key.

If you are busy, prospects will see that, so if there is a flyer that you’re promoting that is talking to them about what you will offer, that it has sessions, meal plans, workouts, free protein shake, free boot camp they are going to message you on how to join.

I got calls and SMS’s from prospects all the time about wanting help.


Now Remember Facebook pages, tagging clients, Google listings, Instagram all online, and are needed, promoting your business like this is awesome, and will create business especially if you are running targetted ads.

But these offline strategies, being there at the right times, promoting your services professionally in the gym, being a trainer that everyone knows. You are going to get more people interested in you and your services.

I built to 6-figures initially primarily only on new gym walk-ins’, being the only trainer there at the right times, helping out, being on the floor as a guide to help members out, but also allowing easy contact and showing prospects my offers.

So if you need anything team, you know that you can contact me in the comments, add me, or reach out to see how we can help your further.

I’m Joshua and see you in the next video.


Check out out fitness business coaching!You can trial it for $1 for the next 14 days!


Leave A Response

* Denotes Required Field